Corte Madera, CA – January 2022 – Just in time for this year’s Shooting, Hunting, and Outdoors Tradeshow (SHOT), Time Concepts is introducing ProTek, its new brand of tritium tactical watches, from the Former Owner and Founder of Luminox, Barry Cohen. Stemming from the successful history of Luminox, ProTek is designed for a similar core group that includes Law Enforcement, Fire Fighters, SWAT, Tactical, Military, Special Forces, and First Responders. The exciting brand debut will take place at the Time Concepts Booth #72927 during the show taking place from January 18-21 at Caesars Convention Hall in Las Vegas.
Designed in Switzerland, ProTek is an American brand with superior self-powered Swiss tritium illumination, and the brand chose the best quality components available to ensure years of problem free wear with no issues, including sapphire crystals with antireflective coatings for all watches. The brand made no compromises in creating very high-quality watches in three series to include a Carbon Composite Case dive series, a Steel dive series, and a Titanium field series. Straps are either genuine rubber or specially treated waterproof leather. All watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellent quality watches are produced, with an air filtration system that cleans the air inside, equivalent to an ISO7 cleanroom standard, with only a maximum of 10,000 pieces of dust particles that are bigger or equal to 0.5um.
“This is a very exciting launch for us as it brings us back to our roots making watches for some of our toughest heroes, using the same unsurpassed self-powered illumination I pioneered with my former brand, so I'm back in "my lane" so to speak,” said Barry Cohen, Managing Partner of Time Concepts. “Our brand name defines us with Pro meaning made for professionals, and Tek signifying a superior self-powered illumination technology that enables each watch to glow continuously for 25 years, allowing for time-at-a-glance even in complete darkness. ProTek watches are made for those that protect us including law enforcement, fire fighters, tactical, military, special forces, fire personnel, and first responders. ProTek Watches are Rugged at Heart and created to withstand the rigors of an active and demanding lifestyle.”
The ProTek brand combines superior quality with reasonable pricing and with suggested retails of $525 to $595.
The new ProTek brand will be showcased along with many new models in Time Concepts other brands – Hawaiian Lifeguard Association Official Watches and Szanto Vintage inspired watches, will be showcased at Booth #72927 during the show, taking place from January 18-21 at Caesars Convention Hall in Las Vegas.
About Time Concepts, LLC
Time Concepts, LLC was started in 2007 by Barry Cohen during his tenure at Luminox Watch, a Swiss-made watch company he founded and owned for 27 years. Luminox gained fame for making what became known as the Luminox Navy SEAL after the SEALs came to him asking to have a watch made for them that used the proprietary self-powered illumination that was a hallmark of the brand. Time Concepts was launched as a platform to develop private label watches. As the business evolved, it added its own Szanto vintage brand and the Hawaiian Lifeguard Association brand of dive watches. In 2022, Time Concepts’ is introducing the ProTek line of men’s watches. Time Concepts develops watches in Switzerland and Asia and uses only top-quality manufacturers. Most of the company’s watches are manufactured in a dust-free, temperature- and humidity-controlled clean-room environment to ensure years of dependable service. For more information, please visit www.TimeConcepts.net.