DEMA Special incentive offers for Retail Dealers, and Discount offer for Dive Professionals!
Corte Madera, CA – October 2022 – Just in time for this year’s DEMA Show, Time Concepts is introducing ProTek, its new brand of tritium tactical watches, from the Former Owner and Founder of Luminox, Barry Cohen. Stemming from the successful history of Luminox, ProTek is designed for a similar core group of First Responders that includes Law Enforcement, Fire Fighters, SWAT, Tactical, Military and Special Forces. Two of the launch series are dive watches so the DEMA Show is perfect for introducing the brand to dive consumers and retailers. Visit the ProTek booth (listed under Time Concepts) to see the new Collection in booth 1048.
ProTek just announced a DEMA Special Offer for Dive Professionals to be able to acquire their dive watches at a 20% discount if they use the code “DivePro” to purchase a watch at the website (www.protekwatch.com) or the Time Concepts web store (www.timeconcepts.net).
ProTek’s dive watches consist of two series, one a Carbon Composite Case rated to 300 meters and the other Steel Case rated to 200 meters. All watches are tested in both air and water for water resistance (something not typically done), so you can rest assured the watches are ready for action underwater. All watches are powered by dependable Miyota (Citizen) Japanese quartz movements, and all have antireflective sapphire crystals for added durability. And of course, the primary feature for the brand is the unsurpassed self-powered illumination system that glows (100X brighter than conventional lume) continuously for 25 years without a need for a “charge” from an external light source – they just glow!
ProTek is particularly proud to announce a relationship with the United States Marine Corps and was recently designated Official Watch of the USMC. “This partnership adds significant credibility for ProTek and we are obviously very excited to be offering Official USMC timepieces,” said Cohen. “View the new Marines collection at Booth 1048 at DEMA. The watches were evaluated and approved by the Marines and deemed a great addition to the products they support. If ProTek watches meet the criteria to be accepted by the United States Marines, they are more than adequate for all dive enthusiasts”
esigned in Switzerland, ProTek is an American brand with superior self-powered Swiss tritium illumination, and the brand chose the best quality components available to ensure years of problem free wear with no issues, including sapphire crystals with antireflective coatings for all watches. The brand made no compromises in creating very high-quality watches in three series to include a Carbon Composite Case dive series, a Steel dive series, and a Titanium field series. Straps are either genuine rubber or specially treated waterproof leather. All watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellent quality watches are produced, with an air filtration system that cleans the air inside, equivalent to an ISO7 cleanroom standard, with only a maximum of 10,000 pieces of dust particles that are bigger or equal to 0.5um.
“This is a very exciting launch for us as it brings us back to our roots making watches for some of our toughest heroes, using the same unsurpassed self-powered illumination I pioneered with my former brand, so I'm back in "my lane" so to speak,” said Barry Cohen, Managing Partner of Time Concepts. “Our brand name defines us with Pro meaning made for professionals, and Tek signifying a superior self-powered illumination technology that enables each watch to glow continuously for 25 years, allowing for time-at-a-glance even in complete darkness. ProTek watches are made for those that protect us, notably First Responders, including law enforcement, fire fighters, tactical, military and special forces. ProTek Watches are Rugged at Heart and created to withstand the rigors of an active and demanding lifestyle.”
The ProTek brand combines superior quality with reasonable pricing and with suggested retails of $525 to $595.
The new ProTek brand (Iisted under parent company Time Concepts at DEMA) will be shown with many new models in Time Concepts’ other dive watch brands – Hawaiian Lifeguard Association Official Watches and Bia for women at booth 1048, and as noted all brands are offering special pricing for Dive Industry Professionals, and also Special Incentive Programs for retail dealers too.
U.S. Marine Corp ProTek Collection
About Time Concepts, LLC
Time Concepts, LLC was started in 2007 by Barry Cohen during his tenure at Luminox Watch, a Swiss-made watch company he founded and owned for 27 years. Luminox gained fame for making what became known as the Luminox Navy SEAL after the SEALs came to him asking to have a watch made for them that used the proprietary self-powered illumination that was a hallmark of the brand. Time Concepts was launched as a platform to develop private label watches. As the business evolved, it added its own Szanto vintage brand and the Hawaiian Lifeguard Association brand of dive watches. In 2022, Time Concepts’ is introducing the ProTek line of men’s watches. Time Concepts develops watches in Switzerland and Asia and uses only top-quality manufacturers. Most of the company’s watches are manufactured in a dust-free, temperature- and humidity-controlled clean-room environment to ensure years of dependable service. For more information, please visit www.TimeConcepts.net.