Corte Madera, CA – Summer 2022 – Time Concepts introduces ProTek, its new brand of tritium tactical watches, from the Former Owner and Founder and former owner of Luminox. Stemming from the successful history of Luminox, ProTek is designed for a similar core group that includes Law Enforcement, SWAT, Tactical, Military, Special Forces, Fire Fighters, and First Responders.
The no-excuses brand is “Rugged at Heart '' and built to handle what life demands in any environment, lending credence to the tag line … “All Terrain Watches.” The brand believes the most important ingredients in being a no-excuses brand is using only top quality components to ensure the final result are superior timepieces, and then to work with a manufacturing facility that supports our pursuit of excellence. To this end, all watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellence in manufacturing quality timepieces, with an air filtration system that cleans the air inside, equivalent to an ISO7 clean-room standard.
ProTek proudly announces it has been named an Official Watch of the United States Marines Corps. ProTek watches were submitted to the USMC for review and analysis and were approved as an Official Watch of the USMC based on the accuracy, durability and superior ProGlo™ illumination that make these ideal timepieces to serve Marines in the line of duty, and in their daily lives, but they are also ideal for anyone living an active outdoor lifestyle.
Designed in Switzerland, ProTek is an American watch brand, conceived and manufactured with the best quality components available to ensure years of problem-free wear with no issues. ProTek launches with three series - a Carbon Composite Case dive series (The Carbon Series), a Steel dive series (The Steel Series), and a Titanium field series (The Titanium Series), with straps in genuine rubber or specially treated waterproof leather. Four other series are in development as well for later release.
“This is a very exciting launch for us as it brings us back to our roots making watches for some of our toughest heroes, using the same unsurpassed self-powered illumination I pioneered with my former brand, so I'm back in "my lane" so to speak,” said Barry Cohen, Managing Partner of Time Concepts. “Our brand name defines us with ‘Pro’ meaning made for professionals, and ‘Tek’ signifying our superior self-powered illumination technology. In a bit of a word pun, ProTek watches were conceived and created for those that “protect” us, and since they’re Rugged at Heart, they’re able to withstand the rigors of an active, demanding lifestyle. We are very proud to have been designated as an Official Watch of the U.S. Marine Corps which seems a great fit since they are among the most elite protectors.”
The ProTek brand combines superior quality in components used and its manufacturing processes with reasonable pricing in watches ideally suited to the active outdoor enthusiast. The Carbon dive series has a suggested retail of $450, and the Steel dive series and Titanium Field series are both priced at $475.
About Time Concepts
Time Concepts, LLC was started by Barry Cohen after a 27-year career as founder, former owner and CEO of the Swiss-made watch company Luminox, which gained fame for making the official watch of the Navy SEALs, which established Luminox as a global brand in the 1990’s. Cohen launched Time Concepts as a platform to develop Private Label watches after receiving ongoing requests to develop watches for other brands or retailers, and later added their own Szanto vintage brand and the Hawaiian Lifeguard Assn brand of dive watches. The newest addition to the Time Concepts stable of brands is ProTek (Official Watch brand of the United States Marines) that brings Cohen back to his roots with tritium illumination tactical style timepieces. Time Concepts develops watches in Switzerland and Asia, and uses only top-quality manufacturers, with most watches manufactured in a dust-free, temperature and humidity controlled clean-room environment to ensure years of dependable service. For a full list of products and additional information on Time Concepts, please visit www.timeconcepts.net. For information on ProTek, please visit www.ProTekWatch.com.