Corte Madera, CA – 2022 – ProTek announced today that the brand will be among the 2,000 exhibits at the 2023 Shot Show at The Venetian Expo in Las Vegas from January 17, 2023 - January 20, 2023. The new ProTek collection designed specifically for the United States Marine Corp features unsurpassed tritium illumination that glows for 25 years will debut at Booth #31506.
From the Founder and Former Owner of Luminox, the ProTek brand is designed for a core group of First Responders that includes Law Enforcement, SWAT, Tactical, Military, Special Forces, Fire Fighters, and more. The latest ProTek collection has been designed as an Official Watch of the U.S. Marine Corps. The no-excuses brand is “Rugged at Heart '' and built to handle what life demands in any environment, lending credence to the tag line … “All Terrain Watches.” All watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellence in manufacturing quality timepieces, with an air filtration system that cleans the air inside, equivalent to an ISO7 clean-room standard.
Designed in Switzerland, ProTek is an American watch brand, conceived and manufactured with the best quality components available to ensure years of wear with no issues. The new USMC dive watch series features a Carbon Composite Case and tight unidirectional ratcheting bezel, embossed stainless steel screw case back bearing the USMC logo, antireflective sapphire crystal, screw crown, and genuine rubber strap. The watches are rated to 300 meters water resistance with all watches tested in both air and water to ensure this, and are powered by a dependable Citizen/Miyota quartz movement with a 10-year battery. The USMC watches feature ProTek’s self-powered ProGlo illumination system that is 100X brighter than conventional lume and glows continuously for 25 years with no need for a “charge” from an external light source.
“This is the same unsurpassed and enabling illumination system I pioneered and brought to the consumer world with my former brand,” said Barry Cohen, Managing Partner of Time Concepts, parent company of the ProTek brand. “We worked hard to keep the prices down, and they are fairly priced at $450, even while raising the quality with better components to arrive at a superior watch.”
The new U.S. Marines Collection is being added to three original series planned for the brand, that include the basic Carbon Composite Dive (Series 1000), Steel Dive (series 2000), and Titanium Field (Series 3000). The three series offer different options for consumers with specific preferences for their timepieces, and the USMC collection adds another option.
“We’re obviously excited to be introducing the new ProTek USMC Collection at this year’s SHOT Show,” said Cohen. “Our brand name defines us with ‘Pro’ meaning made for professionals, and ‘Tek’ signifying our superior self-powered illumination technology. We are very proud that our brand has been designated as an Official Watch of the U.S. Marine Corps, and are eager to introduce this new collection created for such a core group of elite protectors. These watches are ideal for anyone that leads an adventurous active lifestyle, and are terrific daily-wear knock-around timepieces. ProTek is seeking sales representative with account followings to sell to domestic retailers, as well as International Distributors to carry the brand. Interested parties should contact us.”
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About Time Concepts, LLC
The ProTek brand is part of the portfolio of brands under the Time Concepts umbrella. Time Concepts, LLC was started in 2007 by Barry Cohen during his tenure at Luminox Watch, a Swiss-made watch company he founded and owned for 27 years. Luminox gained fame for making watches that were supplied to Navy SEALs after a research and development officer approached him and asked to have a watch made for them that used the proprietary self-powered illumination that was a hallmark of the brand. Time Concepts was launched as a platform to develop private label watches. As the business evolved, it added its own Szanto vintage brand and the Hawaiian Lifeguard Association brand of dive watches. The newest addition to the Time Concepts stable of brands is ProTek (Official Watch brand of the United States Marines) that brings Cohen back to his roots with tritium illumination tactical style timepieces. Time Concepts develops watches in Switzerland and Asia and uses only top-quality manufacturers. Most of the company’s watches are manufactured in a dust-free, temperature- and humidity-controlled clean-room environment to ensure years of dependable service. For more information, please visit www.protekwatch.com.