Boise, ID March 2024 -- ProTek Watches proudly announces that its watches have been named the Official Watch of First Responder-TV, reaching over 36 million viewers.
From the Founder and Former Owner of Luminox, the ProTek brand is designed for a core group of First Responders that includes Law Enforcement, SWAT, Tactical, Military, Special Forces, Fire Fighters, and more. As part of this effort, ProTek also makes special versions of its watches with the branding and logo of specific First Responder organizations, the most recent of which was for the Oakland California Police Department. The No Excuses brand is “Rugged at Heart '' and built to handle what life demands in any environment, lending credence to the tag line … “All Terrain Watches.” All watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellence in manufacturing quality timepieces, with an air filtration system that cleans the air inside, equivalent to an ISO7 clean-room standard.
“Law Enforcement needs a rugged, durable watch that can take a beating, said Anthony Rogers, Police Officer, and Executive Producer of First Responder-TV. “The watch must be as tough as their job description and accurate as the law demands. In our quest for such a watch, First Responder-TV spent a year evaluating and testing candidates for such a timepiece. Although we found many good watches, all fell short except for ProTek Watch and it is without reservation that we have named ProTek Watch as the Official Watch of First Responder-TV. Most law enforcement jobs aren’t the highest paying, but First Responder-TV has found the best watch on the market that won't break the bank of the local law enforcement no matter if it's to protect and serve on or off the job.”
“We know that there's hundreds of thousands of law enforcement officers who watch First Responder-TV and depend on their gear reviews, and being designated as the Official Watch is quite an honor," said Barry Cohen, Managing Director of ProTek Watch. “All Protek Watches are equipped with the same self-powered Tritium Illumination I pioneered with my former brand decades ago when we brought this enabling lume technology to the consumer world. The lume never needs charging and will glow for 25 years without needing a charge from an external light source.”
“This type of partnership serves as confirmation that we built ideal watches for Outdoor Enthusiasts and First Responders everywhere, and fuels us to continue to develop innovative rugged timepieces for individuals in this market segment,” adds Cohen.
The ProTek Collection includes several series with water resistance ratings up to 300 meters, a variety of case materials that include Carbon, Stainless Steel or Titanium with straps made of genuine rubber or waterproof Italian leather, and all watches feature sapphire crystals with antireflective coatings for glare free viewing of time. Protek is also very proud to have been named an Official Watch of the United States Marine Corps.
For details, and to see or purchase a ProTek Watch, visit their website at: www.ProTekWatch.com
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About Time Concepts, LLC
The ProTek brand is part of the portfolio of brands under the Time Concepts umbrella. Time Concepts, LLC was started in 2007 by Barry Cohen during his tenure at Luminox Watch, a Swiss-made watch company he founded and owned for 27 years. Luminox gained fame for making watches that were supplied to Navy SEALs after a research and development officer approached him and asked to have a watch made for them that used the proprietary self-powered illumination that was a hallmark of the brand. Time Concepts was launched as a platform to develop private label watches, but as the business evolved, it added its own Szanto vintage brand and the Hawaiian Lifeguard Association brand of dive watches. The newest addition to the Time Concepts stable of brands is ProTek (Official Watch brand of the United States Marines) that brings Cohen back to his roots with tritium illumination tactical style timepieces. Time Concepts develops watches in Switzerland and Asia and uses only top-quality manufacturers. All Time Concepts watches are manufactured in a dust-free, temperature- and humidity-controlled clean-room environment to ensure years of dependable service. For more information, please visit www.protekwatch.com.