Boise, Idaho – 2023 – ProTek Watch proudly announced that the brand is an Official Watch of the United States Marine Corp and has launched their new USMC collection. The latest collection from ProTek features the same unsurpassed tritium illumination that glows for 25 years, as in all ProTek watches.
From the Founder and Former Owner of Luminox, the ProTek brand is designed for a core group of First Responders that includes Law Enforcement, SWAT, Tactical, Military, Special Forces, Fire Fighters, Mountain Rescue, EMTs, and more. The latest ProTek collection has been designated as an Official Watch of the U.S. Marine Corps. The no-excuses brand is “Rugged at Heart '' and built to handle what life demands in any environment, lending credence to the tag line … “All Terrain Watches.” All watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellence in manufacturing quality timepieces, with an air filtration system that filters the air inside to ISO clean-room standards.
The entire Protek brand was designed in collaboration with the same designer I worked with for decades at my former brand. This series employs a different look for a tactical timepiece with a fresh design language we are calling “facets” because the case has a lot of angles reminiscent of the way a gemstone is cut with its facets. I was unsure of this initially but the more I looked at it, the more I loved it,” said Barry Cohen, Managing Partner of Time Concepts, parent company of the ProTek brand.
Designed in Switzerland, ProTek is an American watch brand, conceived and manufactured with the best quality components available to ensure years of wear with no issues. The new USMC dive watch series features Carbon Composite Cases with tight unidirectional ratcheting bezels, embossed stainless steel screw case backs bearing the USMC logo, antireflective sapphire crystals, screw crowns, and genuine rubber straps. The watches are rated to 300 meters water resistance (with all watches tested in both air and water to ensure this), and are powered by dependable Citizen/Miyota quartz movements with 10-year battery life. The USMC watches feature ProTek’s self-powered ProGlo illumination that is 100X brighter than conventional lume and glows continuously for 25 years with no need for a “charge” from an external light source.
“This is the same unsurpassed and enabling illumination technology I pioneered and brought to the consumer world with my former brand,” said Cohen. “We worked hard to keep the prices down – they are reasonably priced at $450 suggested retail, given the use of superior quality components throughout.”
The new United States Marine Corps Collection is being added to three original series that include the basic Carbon Composite Dive (Series 1000), Steel Dive (series 2000), and Titanium Field (Series 3000). The three series offer different options for consumers with specific preferences for their timepieces, and the USMC collection adds another option.
“Our watches were conceived and created for those that protek(t) us, and our name defines the brand, with ‘Pro’ meaning made for professionals, and ‘Tek’ signifying our superior self-powered illumination technology.” said Cohen. “Of course, we’re very proud that our brand has been designated an Official Watch of the U.S. Marine Corps, and this collection was created with this core group of elite protectors in mind, but the watches are ideal for anyone that leads an adventurous active lifestyle and are terrific daily-wear knock-around timepieces.”
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About Time Concepts, LLC
The ProTek brand is part of the portfolio of brands under the Time Concepts umbrella. Time Concepts, LLC was started in 2007 by Barry Cohen during his tenure at Luminox Watch, a Swiss-made watch company he founded and owned for 27 years. Luminox gained fame for making watches that were supplied to Navy SEALs after a research and development officer approached him and asked to have a watch made for them that used the proprietary self-powered illumination that was a hallmark of the brand. Time Concepts was launched as a platform to develop private label watches. As the business evolved, it added its own Szanto vintage brand and the Hawaiian Lifeguard Association Official Watches. The newest addition to the Time Concepts stable of brands is ProTek (Official Watch brand of the United States Marines) that brings Cohen back to his roots with tritium illumination tactical style timepieces. Time Concepts develops watches in Switzerland and Asia, and uses only top-quality manufacturers. Most of the company’s watches are manufactured in a dust-free, temperature- and humidity-controlled clean-room environment to ensure years of dependable service. For more information, please visit www.protekwatch.com.